Ahmedabad Pharma Cluster - Newsletter- January 2008
Issue 2 February/March 2008
Ahmedabad
PROJECT VIKAS NEWS NEWS DIGEST

Activities Round Up
Events and /seminars

Seminar

A Seminar on "Understanding ERP: Relevance of ERP for Pharmaceutical SMEs" was organized on 19th Feb 08, at Ahmedabad, under aegis of Project Vikas. The objective of this initiative is to provide in-depth understanding to cluster firms thru a general forum like this. This session was aimed at answering the Relevance of ERP for Pharma SMEs. Two speakers, kamal Kripalani from Microsoft, and Amrit Kapoor from Tectura discussed Easy Resource Planning and Relevance of ERP for pharmaceutical SMEs respectively.

Ahmedabad Cluster Portal:
One of the important for any business expansion is its market presence, either physical or virtual. Virtual market presence can be obtained by use of IT tools like websites and portals. In order to empower these Ahmedabad Pharma cluster with these IT tools, like portal, Project Vikas has undertaken this new initiative of building Pharma cluster portal, very specific to regional requirements. Portal development process has been initiated, and feedbacks, suggestions were sought from some of the industry leaders from Ahmedabad. More information would be shared with cluster as it develops further.

Vikas ICT Knowledge Alerts & Articles:
Tons and tons of information is being generated in the field of IT on a daily basis. Finding the relevant information for a particulars industry and business is huge task, especially in the scenario where the Key Decision Makers are occupied with responsibilities of fulfilling their primary business objectives. However, information of the latest development in the field of technology gives an edge over others, and thus helps him to remain abreast with the latest and best. Project Vikas has created a platform for knowledge sharing in the field of IT, with a special focus on SMEs and Pharmaceutical industry and its requirements. Information and knowledge sharing would be achieved thru two initiatives, namely VIKAS-ICT Knowledge Alerts - where in the various topics on IT, like ERP, Software as a Service (SaaS), Unified Communications, etc would be shared with cluster firms, thru emails. The second initiative is VIKAS - ICT Articles - where in articles authored by leading personalities on from reputed institutes would be shared in the form of emails with cluster firms.
Event details and dates shall be announced soon...

Pharma Industry News
Will Gujarat Pharma cos face Dragon fire and more news on the industry. more…
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Emerging Trends
Learning gets easier with lessons just a click away. more...
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New Initiatives

Vadodara SSI units give facelift to offices. More...
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In Focus
State plans big in biotech. more...
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Upcoming Events
MEDI TECH CLINIKA The international trade fair for medical equipments technology on 1-3 march 08 at Chennai trade Center by Orbitz Exhibition Pvt. Ltd. (Log on to www.medicalplasticsindia.com for more details)

Announcements
Forthcoming Events:
In the month of April and May 2008, we propose to hold seminars / events under aegis of Project Vikas. The proposed topics would be:
1. Seminar on Unified Communications
2. Management Development Programme on ERP
3. Basic Computer Training Programme
4. Seminar on Marketing
5. Seminar on Exports
Proof of Concepts (PoC) Studies
SFA (Sales Force Automation): is browser based reporting system for pharmaceutical field force. This is very powerful tool for companies having ethical marketing as their business model, and has distinct advantages over manual reporting systems. A PoC is being initiated for SFA, thru Project Vikas. For participation and / or more details on ERP PoC, please contact ACDS office.

ERP (Enterprise Resource Planning): is very powerful solution for companies engaged into manufacturing and / or marketing operations. Accurate, precise and practically LIVE information is the key to success for any organization. ERP is one such tool which can provide all and any information at the click of a button. Business functions such as Finance, Production, Sales and Distribution, Customer Relationship Management, Quality Control and Quality Assurance, Inventory, Document Management Systems, etc are integrated under one single solution, which becomes the ERP. ERP essentially integrates all the major core business processes of organization. Under Project Vikas, an initiative has begun for firms willing to acquire ERP for their organization. For participation and / or more details on ERP PoC, please contact ACDS office.

Web site for the Month:
www.haryanaindustries.nic.in : Haryana Industry Department provides you with a wealth of information unique to small business through monthly chat events, electronic newsletters, podcasts and a myriad of business resources to support your business needs.

www.tea-india.org : Tirupur Exporters' Association popularly known as TEA - was established in July 1990. This association is especially for cotton knitwear Exporters who have state of the Art production facility in Tirupur, the Knit city. The association has been focusing on following areas:

  • Multilateral growth of knitwear industry and exports
  • Development of infrastructural needs for Tirupur.
  • Implementation of schemes for the benefit of the socity and public
  • Promotion of constructive co-operation with workers with fair division of rewards
  • General upliftment of quality of life of Tirupur.

Features:
Article: Marketing Myopia (Part II):
FIn the first Issue we have learnt about basics of Selling & Marketing. Here in the second issue we will be learning further for the same concepts:

It is extremely important to distinguish between SELLING and MARKETING. SELLING is SELL what you have; show your goods to various customers and whoever wants it, buys it. If you succeed to satisfy customer, above his expectation, he buys your product again. Otherwise, someone else WILL SELL. MARKETING is study what customer wants; add values to the wants, so the customer NEEDS the product. Because, you satisfy the NEEDS, customer BUYS again and again. You are able to establish YOUR BRAND.
Read More...
IT Jargons.....Simplified...

Bandwidth: Bandwidth is the capacity that a telecommunications medium has for carrying data. For analog or voice communication, bandwidth is measured in the difference between the upper and lower transmission frequencies expressed in cycles per second, or hertz (Hz). For digital communication, bandwidth and transmission speed are usually treated a synonyms and measured in bits per second.

Firewall: A firewall is either the program or the computer it runs on, usually an Internet gateway server that protects the resources of one network from users from other networks. Typically, an enterprise with an intranet that allows its workers access to the wider Internet will want a firewall to prevent outsiders from accessing its own private data resources.

Bluetooth: It is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, personal computers, printers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency. The Bluetooth specifications are developed and licensed by the Bluetooth Special Interest Group.

Contact Details:
APEX CLUSTER DEVELOPMENT SERVICES PVT LTD
8/805, Anand Mangal – III, 8th Floor, Rajnagar Club Lane, Opposite Doctor House, Ellisbridge, Ahmedabad-6.
Phone: 91-79-40022110. Email: darshiit@indianclusters.org
Contact Person: Mr. Darshiit Vaghela / Ms. Yesha Vasavada